TOOL · 02 · AUTHORS
6 MINUTES · NO SIGNUP
Book Launch Checklist.
The pre-launch, launch-week, and 30-day-after sequence that put The AI Entrepreneur in 11K readers' hands. Adapt it to your launch.
CHECKLIST
% COMPLETE0/30
STATUS
0%CATCH UP
You're behind for the items due this week. Focus on the earliest unchecked phase first — later phases assume earlier ones are done.
BREAKDOWN BY SECTION
- Week −6 to −4 · Pre-launch list build0/5
- Week −3 · Asset prep0/5
- Week −2 · Soft pre-orders0/5
- Week −1 · Pre-launch comms0/5
- Launch week0/5
- Week +1 to +4 · Post-launch compound0/5
NEXT 3 MOVES
- Week −6 to −4 · Pre-launch list buildBeehiiv or ESP set up with at least one welcome email.
- Week −6 to −4 · Pre-launch list buildLanding page live with email capture and a real promise.
- Week −6 to −4 · Pre-launch list buildLead magnet drafted — sample chapter or workbook.
NOTES · WEEKLY
The pre-launch email cadence that built my first 1,000 readers.
The exact 4-email sequence I sent in the 6 weeks before launch, the subject lines that pulled, and the offer that flipped 18% of the list to pre-order.
Launching a book?
I advise authors on launch sequencing, pre-launch list, and the ad ladder. One hour, walk away with the plan.
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