PDP Conversion Audit.

What the buyer sees first. What they zoom in on.

• Primary product image is the hero — not a lifestyle shot.
• At least one lifestyle shot showing scale or context.
• At least one detail/texture close-up.
• Optional video for products where motion matters.
• 360° spin if SKU has variant geometry (jewelry, accessories).
• Zoom or pinch-zoom works on desktop and mobile.
• Alt text on every image — not "product-1.jpg".

The single biggest source of silent abandonment.

• Color/size swatches show out-of-stock state visually.
• Default variant pre-selected for the highest-converting combo.
• Out-of-stock variants show estimated restock — not just "Sold out".
• Bundle/upsell path visible without leaving the page.
• Variant change updates URL (so the page is shareable).

Distribution beats average. Photos beat stars.

• Total review count visible above the fold.
• Star distribution shown (1-star through 5-star bars).
• At least 3 named reviews surface on the PDP itself.
• Photo reviews enabled and prominently displayed.
• Q&A section enabled — even if empty initially.
• Return rate disclosed if competitive.

Buyers want to know the math before they buy.

• Anchor price shown alongside sale price.
• Savings amount or % visible — not just two prices.
• Subscribe-and-save option visible if relevant.
• Klarna/Affirm/Afterpay shown inline near price.
• Free shipping threshold visible on the PDP itself.
• Bundle pricing surfaces a real % saving — not 5% theater.

What happens if the buyer is wrong about this product.

• Return window stated in plain English ("30 days, free returns").
• Satisfaction or product guarantee visible near the buy box.
• Shipping ETA shown by ZIP or default region.
• Secure-checkout cues near the add-to-cart.
• Customer service contact one click away.
• No fake urgency timers or "5 people viewing" theater.

The 4 inches that decide everything.

• Sticky add-to-cart on mobile scroll.
• Quantity selector present and easy to thumb.
• "Ships by" date dynamic to the user's region.
• Real-time stock count if low (single-digit) — never fake.
• Add-to-cart confirmation doesn't require a page navigation.
• Cross-sell appears post-add — not pre-add.