TOOL · 04 · E-COMMERCE
90 SECONDS · NO SIGNUP
Repeat Purchase Scorer.
Plug in your numbers, see where you sit against the category, and get the one move that lifts the metric fastest.
INPUTSSTEP 1 OF 2
Unique customers who placed at least one order in the last 12 months. Klaviyo, Shopify, or your CDP can pull this directly.
PEOPLE
Of those customers, how many placed 2+ orders in the same 12-month window. The repeat-purchase rate is the ratio of the two.
PEOPLE
RESULT · YOUR REPEAT RATESTEP 2 OF 2
12-MONTH REPEAT RATE
20.0%
Band: BELOW MEDIAN · category median 32%.
32%
CATEGORY MEDIAN
-12.0 PP
DELTA
BELOW MEDIAN
BAND
NEXT MOVE
Repeat rate is below category median. This is usually a product-market-fit signal, not a marketing problem — fix the product or pricing gap before scaling paid traffic.
NOTES · WEEKLY
The retention diagnostic I run on every DTC engagement.
How I diagnose whether a low repeat rate is a product problem, a pricing problem, or a lifecycle problem — and the one fix that moves the metric fastest by category.
Want a retention diagnostic?
I audit retention programs and rebuild lifecycle ladders that compound.
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