TOOL · 03 · E-COMMERCE
90 SECONDS · NO SIGNUP
Revenue Lift Model.
Stress-test the revenue impact of a CVR, AOV, or retention move before you ship the work.
INPUTSSTEP 1 OF 2
Total sessions to your store over a typical month, across all channels. Pull from GA4, Shopify, or your analytics tool of choice.
SESSIONS
Site-wide CVR = orders ÷ sessions. Most DTC sits 1.5–3.5%; subscription and high-AOV brands sit lower; impulse / low-AOV sit higher.
%
Average order value = revenue ÷ orders. Use the last 30–90 days to smooth seasonality.
$
Conversion rate goes up by this percentage. A 10% lift on a 2.5% CVR takes it to 2.75%.
%
RESULT · YOUR LIFTSTEP 2 OF 2
ANNUAL REVENUE LIFT
+$480K
CVR lever, +10.0%. Holding all other inputs constant.
$400K
BASELINE / MO
$440K
PROJECTED / MO
$40K
MONTHLY LIFT
WHAT THIS MEANS
Single-lever model, assumes CVR, AOV, and retention move independently. In practice they interact (a richer bundle lifts AOV but can dent CVR). Use this to size the prize, not to commit to a forecast.
NOTES · WEEKLY
The 12-lever revenue audit I run for $5M+ DTC brands.
Where the math says to push first, CVR, AOV, or retention, for your traffic mix and category. The audit format I bring to a kickoff call.
Want this rebuilt on your real numbers?
I scope and run revenue-lift programs for DTC brands.
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