TOOL · 03 · E-COMMERCE
90 SECONDS · NO SIGNUP
Revenue Lift Model.
Stress-test the revenue impact of a CVR, AOV, or retention move before you ship the work.
INPUTSSTEP 1 OF 2
Total sessions to your store over a typical month, across all channels. Pull from GA4, Shopify, or your analytics tool of choice.
SESSIONS
Site-wide CVR = orders ÷ sessions. Most DTC sits 1.5–3.5%; subscription and high-AOV brands sit lower; impulse / low-AOV sit higher.
%
Average order value = revenue ÷ orders. Use the last 30–90 days to smooth seasonality.
$
Conversion rate goes up by this percentage. A 10% lift on a 2.5% CVR takes it to 2.75%.
%
RESULT · YOUR LIFTSTEP 2 OF 2
ANNUAL REVENUE LIFT
+$480K
CVR lever, +10.0%. Holding all other inputs constant.
$400K
BASELINE / MO
$440K
PROJECTED / MO
$40K
MONTHLY LIFT
WHAT THIS MEANS
Single-lever model — assumes CVR, AOV, and retention move independently. In practice they interact (a richer bundle lifts AOV but can dent CVR). Use this to size the prize, not to commit to a forecast.
NOTES · WEEKLY
The 12-lever revenue audit I run for $5M+ DTC brands.
Where the math says to push first — CVR, AOV, or retention — for your traffic mix and category. The audit format I bring to a kickoff call.
Want this rebuilt on your real numbers?
I scope and run revenue-lift programs for DTC brands.
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