04 · CHAPTER · WORK
4 CASE STUDIES · ANONYMIZED
What the work looks like.
Client names anonymized. Numbers are not. Each story names the problem, the move, and what changed. If you want the full unredacted version, ask me on a call.
DTC 11 WEEKS
+$1.4M
ANNUAL REVENUE RECOVERED
Eleven weeks. $1.4M of leaked revenue, recovered.
Six platforms saying six different things about CAC. One rebuilt attribution model. $1.4M they'd been writing off as channel overlap.
SKINCARE DTC · $14M ARR
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DTC 16 WEEKS
+24%
CHECKOUT COMPLETION
Sixteen weeks. Checkout completion plus twenty-four percent.
Twelve A/B tests run by an in-house team that didn't know how to size them. Four winners. One framework they can keep running without me.
APPAREL DTC · $30M ARR
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B2B SAAS 8 WEEKS
11 → 1
DECISION DASHBOARDS
Eleven dashboards in. One decision per week out.
A Series B SaaS team had eleven dashboards and one open question: 'where should we focus this week?' Eight weeks later, one screen. One question answered.
B2B SAAS · SERIES B
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INSURANCE 14 WEEKS
80h / wk
OPS TIME RECLAIMED
Sixty workflows audited. Three shipped. Eighty hours back.
A regional insurance broker wanted 'AI everywhere.' We audited sixty candidate workflows, shipped three, and reclaimed eighty hours a week — without firing anyone.
INSURANCE BROKER · 220 STAFF
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