Heatmaps and session replay, live in a week.
Clarity live site-wide
Heatmaps, replays, rage clicks
Instrumented and reading data
The problem.
The team was making conversion decisions on numbers alone. They could see that a page underperformed, but not why, no heatmaps, no session replay, no view of dead clicks, rage clicks, or where people abandoned. Every optimization was a guess about behavior they couldn't observe.
The approach.
I stood up Microsoft Clarity across the site: tagging, event configuration, and a first pass on what actually matters to watch, dead and rage clicks, scroll depth, and drop-off on the pages that carry revenue. Then I walked the team through reading it so the tool wouldn't just sit there collecting sessions.
The outcome.
The team went from flying blind to watching real sessions inside a week, the qualitative layer that makes the conversion data make sense. A small setup with an outsized payoff: every product-page and checkout optimization that followed had behavior to point to, not just a number.
From the work.
If you're making conversion calls on numbers alone, I'll get you the behavioral layer, and show your team how to read it. One slot open for Q3 2026.