One product page, rebuilt. +28% conversion.
Measured two months after relaunch
Hero, proof, offer, friction
A sustained change, not a spike
The problem.
The Nude Mood Lip Kit product page was underperforming. Traffic arrived, but too little of it converted. The page wasn't making the case, the hero, the social proof, the offer, and the friction between interest and add-to-cart weren't pulling their weight.
The approach.
I audited the page against how people actually shopped it, where attention went, where hesitation set in, where the offer got lost, then rebuilt the parts that mattered: a sharper hero and value proof, a clearer offer, and fewer friction points on the path to add-to-cart.
The outcome.
A 28% increase in conversion rate on the product page, measured two months after the change, a sustained lift, not a launch-week spike. One page, rebuilt around the shopper, now pays back on every visit it was already getting.
From the work.
If a page pulls visitors but they don't buy, the leak is on the page, and I'll find it. One slot open for Q3 2026.