04 · CHAPTER · TOOLS
24 TOOLS · NO SIGNUP TO USE

Useful before you pay me.

The calculators, scorers, and checklists I use in real engagements. Free. Open in your browser. Built for teams who don't want to read a 30-page PDF first.
E-COMMERCE

AOV Calculator

See the AOV lift your offer / bundle stack could unlock — before you build it.

FOR · DTC TEAMS
USE TOOL
E-COMMERCE

LTV Calculator

Customer lifetime value across cohorts. Find the segment worth paying $200 to acquire.

FOR · CFOs · FOUNDERS
USE TOOL
E-COMMERCENEW

Revenue Lift Model

Model the revenue impact of a CVR, AOV, or retention change before you scope the project.

FOR · OPS LEADS
USE TOOL
E-COMMERCENEW

Repeat Purchase Scorer

Score your repeat purchase rate against your category benchmark in 90 seconds.

FOR · DTC TEAMS
USE TOOL
E-COMMERCENEW

Product Performance

Which SKUs are subsidizing the catalog. Which ones are dragging it down.

FOR · MERCHANDISING
USE TOOL
E-COMMERCENEW

Channel Scorecard

Compare paid channels on incremental contribution, not last-click vanity.

FOR · GROWTH LEADS
USE TOOL
CRO

A/B Sample Size

Stop running tests for two weeks and seeing nothing. Get the real n in seconds.

FOR · CRO LEADS
USE TOOL
CRONEW

Test Prioritizer

PXL-style scoring built for DTC. Rank your test backlog in minutes.

FOR · CRO LEADS
USE TOOL
CRONEW

Landing Page Audit

52-point checklist. The one I use on every new client engagement.

FOR · FOUNDERS · GROWTH
USE TOOL
CRONEW

PDP Conversion Audit

Product page hygiene check. The ones brands always skip.

FOR · DTC TEAMS
USE TOOL
CRONEW

CRO Opportunity Scorer

Score your funnel for fast wins versus deep rebuilds. One screen.

FOR · CRO LEADS
USE TOOL
AI

AI Opportunity Finder

Score your workflows for AI ROI. Build, buy, or skip — in 8 questions.

FOR · OPS & FOUNDERS
USE TOOL
AINEW

Automation ROI Calc

Math out a workflow automation in payback months. No spreadsheet required.

FOR · OPS LEADS
USE TOOL
AINEW

AI Idea Validator

A 12-point fit check before you spend a quarter building it.

FOR · FOUNDERS
USE TOOL
AINEW

Prompt Generator

Production-grade prompts for repeatable workflows. Not a chatbot toy.

FOR · OPS · MARKETING
USE TOOL
AINEW

AI Readiness Checklist

Where your team needs to be before you spend on AI tooling.

FOR · CTOs · VP ENG
USE TOOL
AUTHORS

KDP Profit Calculator

Royalty math for the self-published. Per-book and breakeven, no spreadsheets.

FOR · AUTHORS
USE TOOL
AUTHORSNEW

Book Launch Checklist

The 6-week launch sequence I used to put The AI Entrepreneur in 11K hands.

FOR · AUTHORS
USE TOOL
AUTHORSNEW

Book Description Generator

Hook → promise → proof → CTA. The Amazon copy formula that converts.

FOR · AUTHORS · CREATORS
USE TOOL
AUTHORSNEW

Review Strategy Planner

Compliance-first review acquisition plan. Without breaking marketplace policy.

FOR · AUTHORS
USE TOOL
FREELANCERS

Freelance Pricing Calculator

Anchor, value, and outcome pricing math. The one I use to scope every engagement.

FOR · CONSULTANTS
USE TOOL
FREELANCERSNEW

Proposal Template

A 3-page proposal that closes. No bloat, no decks, no buzzwords.

FOR · CONSULTANTS
USE TOOL
DASHBOARDSNEW

Exec Dash Blueprint

The five-number, one-screen template I rebuild for every CEO.

FOR · FOUNDERS · CFOs
USE TOOL
DASHBOARDSNEW

Metric Tree Builder

Map your North Star to the five sub-metrics your team can act on this week.

FOR · OPS LEADS
USE TOOL
NOTES · WEEKLY

Get new tools as I ship them.

Two to four new tools per quarter. Notes on Saturday. The kind of email you actually want to be on.

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Need the human behind the tools?

I work with founders and teams who already have traction and want clearer decisions, better systems, or sharper growth.

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