Proposal Template.
[Outcome paragraph, what does success look like for the client.]
Why now. Every quarter the team waits to address this compounds the cost. The fix is straightforward; the delay is not.
Why me. I have shipped this engagement shape multiple times. The deliverables below come from a proven sequence, not a fresh experiment on your business.
- [Deliverable 1]
- [Deliverable 2]
- [Deliverable 3]
Why this scope. Bigger isn't better here. The 3 deliverables below are the smallest set that unlocks the outcome; broader scope adds time and risk without proportional return. the agreed timeline is enough.
Why this price. The cost of inaction is materially higher than the cost of this engagement, both in direct revenue and in the team-hours your people would otherwise spend.
RAW MARKDOWN
# Proposal, [Engagement title] **For:** [Client] ## Page 1, The opportunity [Outcome paragraph] **Why now.** Every quarter the team waits to address this compounds the cost. The fix is straightforward; the delay is not. **Why me.** I have shipped this engagement shape multiple times. The deliverables below come from a proven sequence, not a fresh experiment on your business. --- ## Page 2, The work **Duration:** [Duration] **Deliverables:** 1. [Deliverable 1] 2. [Deliverable 2] 3. [Deliverable 3] **Why this scope.** Bigger isn't better here. The 3 deliverables below are the smallest set that unlocks the outcome; broader scope adds time and risk without proportional return. the agreed timeline is enough. **Why this price.** The cost of inaction is materially higher than the cost of this engagement, both in direct revenue and in the team-hours your people would otherwise spend. --- ## Page 3, The terms **Engagement fee:** $, **Duration:** [Duration] **Payment terms:** 50% on signature, 50% on delivery. --- **[Client]**, name: ___________________ date: ___________________ **Malick Sarr**, date: ___________________
The four objections that kill freelance deals, and the lines that defuse each one.
Why now, why you, why this price, why this scope. The 1-line moves that pre-empt each objection before the client even types it into Slack. Pulled from 60+ closed proposals.
Send me your last losing proposal. I'll tell you in one call where you're leaving money, or losing trust.