Proposal Template.
[Outcome paragraph — what does success look like for the client.]
Why now. Every quarter the team waits to address this compounds the cost. The fix is straightforward; the delay is not.
Why me. I have shipped this engagement shape multiple times. The deliverables below come from a proven sequence, not a fresh experiment on your business.
- [Deliverable 1]
- [Deliverable 2]
- [Deliverable 3]
Why this scope. Bigger isn't better here. The 3 deliverables below are the smallest set that unlocks the outcome; broader scope adds time and risk without proportional return. the agreed timeline is enough.
Why this price. The cost of inaction is materially higher than the cost of this engagement — both in direct revenue and in the team-hours your people would otherwise spend.
RAW MARKDOWN
# Proposal — [Engagement title] **For:** [Client] ## Page 1 — The opportunity [Outcome paragraph] **Why now.** Every quarter the team waits to address this compounds the cost. The fix is straightforward; the delay is not. **Why me.** I have shipped this engagement shape multiple times. The deliverables below come from a proven sequence, not a fresh experiment on your business. --- ## Page 2 — The work **Duration:** [Duration] **Deliverables:** 1. [Deliverable 1] 2. [Deliverable 2] 3. [Deliverable 3] **Why this scope.** Bigger isn't better here. The 3 deliverables below are the smallest set that unlocks the outcome; broader scope adds time and risk without proportional return. the agreed timeline is enough. **Why this price.** The cost of inaction is materially higher than the cost of this engagement — both in direct revenue and in the team-hours your people would otherwise spend. --- ## Page 3 — The terms **Engagement fee:** $— **Duration:** [Duration] **Payment terms:** 50% on signature, 50% on delivery. --- **[Client]** — name: ___________________ date: ___________________ **Malick Sarr** — date: ___________________
The four objections that kill freelance deals — and the lines that defuse each one.
Why now, why you, why this price, why this scope. The 1-line moves that pre-empt each objection before the client even types it into Slack. Pulled from 60+ closed proposals.
Send me your last losing proposal. I'll tell you in one call where you're leaving money — or losing trust.