TOOL · 02 · E-COMMERCE
90 SECONDS · NO SIGNUP
LTV Calculator.
Customer lifetime value across order frequency, lifespan, and margin. Plus the CAC ceiling that keeps you profitable.
INPUTSSTEP 1 OF 2
$
ORDERS
YEARS
%
RESULT · YOUR LTVSTEP 2 OF 2
CUSTOMER LIFETIME VALUE
$211
AOV × frequency × lifespan × margin.
$69
TARGET CAC (3:1)
$468
LIFETIME REVENUE
7.2
ORDERS / LIFETIME
WHAT THIS MEANS
You can spend up to $69 to acquire one customer and stay above a 3:1 payback. Anything paid above that — for this customer profile — is being subsidized by another segment, your retention curve, or your investors.
FIELD NOTES · WEEKLY
Get the cohort LTV model I use with paid-acquisition teams.
A spreadsheet template + a 6-page brief on how to segment cohorts, when to retire CAC blends, and the LTV thresholds where paid social goes from ROI-positive to ROI-mythical.
Want this rebuilt on your real data?
I rebuild attribution + LTV models for DTC brands. Real numbers, validated against holdouts. No more last-click theatre.
—
CHAPTER · MORE