TOOL · 06 · E-COMMERCE
5 MINUTES · NO SIGNUP
Channel Scorecard.
A side-by-side of your paid channels on the numbers that matter — incremental contribution, payback, and headroom — not last-click theatre.
3 / 8 CHANNELS
| Channel | Spend $ | Attr. Revenue $ | Lift % | Payback (mo) | VERDICT | Remove row | ||
|---|---|---|---|---|---|---|---|---|
| 0.00x | 0.00x | — | ||||||
| 0.00x | 0.00x | — | ||||||
| 0.00x | 0.00x | — |
SUMMARY3 CHANNELS
$0
TOTAL SPEND
$0
INCREMENTAL REV
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BLENDED iROAS
NOTES · WEEKLY
The incrementality testing playbook — how to know which channels are actually working.
Geo holdouts, conversion lift studies, and the 4-week test design that separates true contribution from last-click theatre. The exact protocol I run before any media reallocation.
Want a real channel diagnostic?
I rebuild paid attribution and the executive view your growth team can actually steer with.
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