TOOL · 05 · E-COMMERCE
5 MINUTES · NO SIGNUP
Product Performance.
SKU-level economics on margin, velocity, and return rate. The numbers your merchandising team needs to cut the long tail.
3 / 12 SKUS
| SKU | Units / Mo | Price $ | Cost $ | Return % | VERDICT | Remove row | ||
|---|---|---|---|---|---|---|---|---|
| $0.00 | $0 | — | ||||||
| $0.00 | $0 | — | ||||||
| $0.00 | $0 | — |
SUMMARY3 SKUS
$0
TOTAL CONTRIBUTION
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W-AVG MARGIN
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W-AVG RETURN
NOTES · WEEKLY
The SKU rationalization playbook — how to cut 20% of the catalog and grow 15%.
The 4-quadrant framework I use on DTC merch audits. Which SKUs subsidize the catalog, which are drag, and the migration plan to consolidate without killing variety perception.
Want this on your catalog?
I run merch audits for DTC brands and rebuild the SKU economics view your team will actually use.
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