An executive KPI command center for a DTC.
Profit, channels, unit economics
Profit & scale, channel mix, unit economics
Contribution margin & MER in context
The problem.
The team could tell you the ROAS on any channel but not whether the business was actually making money. Revenue, cost of goods, marketing spend, and contribution margin lived in different places, so every scaling decision was made on top-line ROAS alone, with profit checked after the fact, if at all.
The approach.
I built an executive command center that connects the numbers leadership actually decides on. A profit-and-scale view ties revenue to contribution margin and marketing efficiency, a channel-mix view ranks each platform by real efficiency rather than last-click ROAS, and a unit-economics view puts AOV, LTV, CAC, and the LTV:CAC ratio in one place with targets.
The outcome.
Scaling decisions now start from profit, not just ROAS. Leadership can see which channels are efficient, where unit economics hold up, and how much room there is to push spend without eroding margin, all on one screen instead of three tools and a monthly deck.
Explore the dashboard.
INTERACTIVE SAMPLE · Illustrative data, not client figures. Switch tabs for profit & scale, channel mix, and unit economics.
If your channel numbers look great but nobody can point to the margin, I will put profit, channels, and unit economics on one executive screen. One slot open for Q3 2026.