A leaky checkout at scale, sealed.
Cart-to-confirmation, mobile-led
Fewer fields, smarter defaults
From a ranked backlog
Figures are approximate and rounded to protect client confidentiality; exact numbers are withheld.
The problem.
At Fashion Nova's volume, checkout is where small friction becomes large losses. The flow carried too many fields, too many detours, and a mobile experience that fought the majority of the traffic. Nobody could say which step leaked the most.
The approach.
A full checkout teardown against how people actually paid, mobile first, then a prioritized test backlog: field reduction, smarter defaults, clearer payment options, and friction removed step by step. Each change shipped as a measured test, not a guess.
The outcome.
Checkout completion rose 19% on the same traffic, with form friction cut by a third. The wins came from a ranked backlog the team can keep working long after the engagement, a checkout that stops leaking at the exact scale where leaks cost the most.
From the work.
If your checkout leaks at scale, I'll find the exact steps and prove the fixes. One slot open for Q3 2026.