CASE STUDY · 2025 · BEAUTY
3 WEEKS · EXECUTIVE DASHBOARDS

The whole year, read in one place.

At year-end, The Lip Bar's exec team needed an honest look back and a foundation to plan forward, but the data lived in scattered exports and tools. I pulled twelve months of revenue, product, channel, and customer data into a single 360° review the team could plan strategy from. (Revenue figures held back; a couple of review-analytics views are shown below.)
VIEW OF THE BUSINESS
360°

Revenue, product, channel, customer

OF DATA SYNTHESIZED
12 MO

Into insight, not tables

ANNUAL SOURCE OF TRUTH
1

For strategy planning

The problem.

At year-end the exec team needed to look back honestly and plan forward, but the data lived in scattered exports across different tools. There was no single, trustworthy read on how the year actually went across revenue, products, channels, and customers. Planning started from fragments.

The approach.

I built a 360° review of the company's year: revenue, product performance, channel mix, and customer behavior, pulled into one narrative. Not a dump of tables. A synthesized read that says what happened, why it happened, and what it implies for next year. (Revenue specifics are held back here.)

The outcome.

The exec team got a yearly introspection they could genuinely plan from. In their words, a very useful tool for stepping back and setting direction for the year ahead, the kind of honest annual read most brands never build for themselves.

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ARTIFACTS

From the work.

Planning next year from fragments?

If your year-end review is a scramble across exports, I'll turn twelve months of your data into one read you can plan from. One slot open for Q3 2026.

BOOK A 20-MIN CALL