Async advisory for founders building hard products.
You're building something hard. The decisions that matter are weekly, not quarterly. You don't need a board member — they want process. You don't need a strategist — they want a deck. You need a partner who has built and shipped this kind of product, will tell you the truth, and is reachable when the decision is hot and the stakes are real.
- 01 Monthly 90-min working session
Not a check-in. We open a shared doc, work through the live decisions, and write down what we concluded. Recorded with your permission.
- 02 Async thread
A shared channel — Slack, Signal, or whatever you live in. I respond within 24 hours, weekdays. You decide what's worth a thread vs the next call.
- 03 Scoped decisions
Each month closes with a written log: decisions made, rationale, what we're watching, what to bring next time.
- 04 Network introductions
When you need a specific person — designer, ML engineer, GTM lead, fractional CFO — I make warm intros from my network when I have a fit.
- 05 Doc review on demand
Strategy memos, board updates, pitch drafts, hiring briefs. Bring it in the thread; I respond within 24 hours.
- 06 Honesty as the default
I'll tell you when an idea is weak, when a hire is the wrong shape, when the round is mistimed. That's the whole point of paying someone who isn't on your cap table.
- Funded or profitable founders building data-heavy or AI-native products
- Solo or two-founder teams where the decisions still live with one person
- Founders who can act on advice without convening a committee
- Stage: post-MVP through Series A
- Pre-traction founders looking for ideation help
- Founders who want hands-on execution (this is advisory, not consulting)
- Teams that need a fractional executive (different problem, different rate)
- Cap-table-style advisory in exchange for equity
Why only 1–2 founders per quarter?
Async access means I keep the calendar light enough to actually be reachable. More than 2 and the response time decays. I'd rather refuse the engagement than dilute it.
How does the 3-month minimum work?
Month 1 is mostly learning your business. Real value lands month 2–3. Single-month retainers don't earn their fee for either side.
Can you take equity instead?
No. Cash retainer keeps the advice honest and the relationship clean. If you want a cap-table advisor, you want someone else.
What if I outgrow the engagement?
Some founders graduate to a board observer or a quarterly check-in. Some don't need ongoing work after 6 months — that's the right outcome too. I won't sell you more than you need.
What's the application process?
A 30-min intro call so we both check the fit. If we move forward, the first month starts within two weeks of agreement. If we don't, I'll point you to someone better.
If you're building something hard, the decisions are weekly, and you want an honest partner — let's talk. 30 minutes, no pitch deck required.